Company News

Is Interaction the Future of Retail?

Author Image

By: TOM BRANNA

Editor

Retail will continue to move from transaction to interaction throughout 2016, according to Daymon Worldwide’s Global TrendWheel, described as the company’s proprietary social, economic and business-scanning tool that tracks 54 consumer microtrends across seven global megatrends. According to Daymon, with so many places to shop and consumers moving online for everyday purchases, the physical store must be redefined. Retailers will transform stores to better connect with consumers, such as desi...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters